PONY龙IP设计
IP design｜Year of the Dragon IP
设计——就是一种艺术，它能反映出一个时代的精神。——Karl Lagerfeld
pony龙年IP形象及文创周边｜IP design
龙在中国文化中象征着权威、力量和吉祥，了解了消费者对于龙年文创产品的需求和期望。在此基础上，我们针对不同人群，设计了3款不同寓意的龙造型，小福龙，代表福气满满、小妍龙，代表桃花朵朵、小康龙，代表福禄双全，这些方案涵盖了不同的产品类型，如龙年主题的插画、标志、帆布袋、红包、马克杯、手账本、礼盒、手机壳等。
The dragon symbolizes authority, strength and auspiciousness in Chinese culture, and we understand consumers' needs and expectations for cultural and creative products in the Year of the Dragon.
On this basis, for different people, we designed three different meanings of the dragon shape.
Xiao Fu dragon, on behalf of good fortune
Xiao Yan dragon, on behalf of peach blossom
Xiao kang dragon, Stands for good health,
these programs cover different product types, such as dragon year theme illustration, logo, canvas bag, red envelope, mug, ledger, gift box, mobile phone case.
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Client: 龙年文创
Date: JAN,2024
Project team：Wisdom Design
Brand director: Sophie
Copywrite: Sumo
