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Dragon Year IP product design｜IP Design

如何赋予龙年文化IP新的血液？

人类拥有共同的精神遗产，它可以跨越时间、空间和文化差异。——荣格

⚫项目背景：

龙族IP设计

在中国传统文化中，龙一直以来都是吉祥、权力和威严的象征，因此在设计龙年的IP形象时，我们选择了龙作为主要的设计元素。然而，我们并未选择传统的龙形象，而是设计了5只小龙，它们各自拥有独特的性格和特征，以此来吸引不同年龄段的消费者。

▪️在设计过程中，我们首先确定了每只小龙的基本形象，然后根据他们的性格和特征，设计出他们的动作、形态等细节。在设计过程中，我们还充分考虑到了市场的接受度，确保我们的设计既能吸引消费者，又不会过于夸张。

▪️经过一段时间的努力，我们终于完成了这5只小龙的设计。他们分别是：小福龙、小辰龙、小黛龙、小妃龙和小棠龙。每只小龙都有自己独特的性格和特征，深受消费者的喜爱。

▪️总的来说，我们的设计过程虽然困难重重，但是我们始终坚持我们的设计原则，最终取得了满意的成果。我们相信，只要我们继续努力，未来我们的设计将会更加出色。

In traditional Chinese culture, the dragon has always been a symbol of luck, power and majesty, so when designing the IP image of the Year of the Dragon, we chose the dragon as the main design element. However, instead of choosing the traditional dragon image, we designed five small dragons, each with unique personalities and characteristics, to appeal to consumers of different ages.

▪️ In the design process, we first determine the basic image of each small dragon, and then design their movements, forms and other details according to their personalities and characteristics. During the design process, we also fully considered the acceptance of the market, ensuring that our design can appeal to consumers without being too exaggerated.

▪️ After a period of hard work, we finally finished the design of these five small dragons. They are: Little Fu Dragon, Little Chen Dragon, Little Dai Dragon, Little Fei Dragon and Little Tang Dragon. Each small dragon has its own unique personality and characteristics, which are deeply loved by consumers.

▪️ In general, although our design process was difficult, we always adhered to our design principles and finally achieved satisfactory results. We believe that as long as we continue to work hard, our design will be more outstanding in the future.

©️Wisdom Design 千知设计 版权所有

⚫项目展示：

Client: 龙年IP形象

Date: JAN,2024

Project team：Wisdom Design

Brand director: Sophie

Copywrite: Sumo