茶元果语茶饮品牌
茶元果语｜ Brand design
茶元果语，融合传统茶艺与现代创新的茶饮品牌，致力于将东方茶文化的精髓与现代人的生活节奏相结合，为消费者提供健康、自然、时尚的茶饮体验。
茶饮品牌：茶元果语
品牌定位：健康、自然、时尚
品牌理念：茶元果语以“茶为元，果为语”，强调茶的本源和水果的自然风味，通过精心挑选的茶叶和新鲜水果的完美结合，创造出自然健康又现代的茶饮。
我们采用现代时尚的风格，以此传递我们品牌的核心价值：健康新茶饮，品味生活每一刻。
通过将品牌logo与品牌IP形象相结合，通过打造IP形象，赋予IP品牌个性，吸引年轻人，拉近与消费者的心理距离。更好的传递品牌价值，降低用户的识别成本，更好的链接用户。
Juicy Tea Speak, a tea brand integrating traditional tea art and modern innovation, is committed to combining the essence of Oriental tea culture with the pace of modern life, providing consumers with a healthy, natural and fashionable tea drinking experience.
Tea brand: Juicy Tea Speak
Brand positioning: Health, nature, fashion
Brand concept: "Tea as yuan, fruit as language", emphasizing the origin of tea and the natural flavor of fruit, through the perfect combination of carefully selected tea and fresh fruit, to create a natural, healthy and modern tea drink.
We adopt a modern and stylish style that conveys the core value of our brand: healthy new tea and savoring every moment of life.
Through the combination of brand logo and brand IP image, by creating IP image, IP brand personality, attract young people, and narrow the psychological distance with consumers. Better deliver brand value, reduce user identification costs, and better link users.
©️Wisdom Design 千知设计 版权所有，勿私自商用
Client: 品牌设计
Date: 2024
Project team：Wisdom Design
Brand director: Sophie
Copywrite: Sumo
