2024设计趋势 

2024年AI辅助设计，大势所趋，可以应用到各个设计领域。

它在设计领域可以提高工作效率、启发创意，甚至使之前不可能的创作成为现实。在2023年，人工智能改变了设计行业，例如生成的图像开始取代库存和自定义图像，为企业和设计师节省时间和金钱。

01.AI Assisted by artificial intelligence

In 2024, AI-assisted design, the general trend, can be applied to various design fields.

In the field of design, it can improve work efficiency, inspire creativity, and even make previously impossible creations a reality. In 2023, AI has transformed the design industry, such that generated images begin to replace inventory and custom images, saving businesses and designers time and money.

大约在 1995 年到 2004 年间流行于流行起来的文化。前几年开始流行的蒸汽波、赛博朋克风格，其实都是“Y2K”的风格。时尚圈就是一个轮回，这股20年前的千禧风潮现在又回到了我们的生活中了。

Y =year、2 = 2K = kilo，因此Y2K意为2000年，又称为千禧年。

就在当时，这种美学风格囊括了时尚、平面设计、音乐和家具，闪耀着科技乐观主义。将复古数字美学与全息渐变、包豪斯风格的图形和粉色相结合；闪光、毛皮纹理和迷幻背景也将帮助品牌契合千禧年趋势；还可以尝试制作数字迷幻视频内容，为网站和社交媒体活动带来身临其境的动画，或使用霓虹灯包豪斯贴纸和柔和饱和的摄影来捕捉千禧年趋势的甜蜜。

02.Y2Kdesign

It became popular in the culture between 1995 and 2004. The steam wave and cyberpunk styles that began to be popular a few years ago are actually "Y2K" styles. The fashion world is a circle of cycles, and this 20-year-old millennial trend is now back in our lives.

Y =year, 2 = 2K = kilo, so Y2K means the year 2000, also known as the millennium.

At the time, this aesthetic encompassed fashion, graphic design, music and furniture, and shone with techno optimism. Combining retro digital aesthetics with holographic gradients, Bauhaus-style graphics and pink; Glitter, fur textures and psychedelic backgrounds will also help the brand fit into millennial trends; Also try creating digital psychedelic video content to bring immersive animation to websites and social media campaigns, or use neon Bauhaus stickers and soft saturated photography to capture the sweetness of millennial trends.

斯堪的纳维亚设计是一种宏观趋势，在过去十年里从北欧建筑和室内设计领域渗透到包括文化在内的几乎各个方面。近年来，Hygge（舒适及令人满足的感觉或环境）和 Japandi（一种混合室内设计趋势，将斯堪的纳维亚极简主义与日本工艺的自然触感融为一体）进一步推动了人们对斯堪的纳维亚事物的喜爱。

斯堪的纳维亚风格是什么？

这对很多国人来说还是一个陌生的名词。在这里，不得不提一下近几年在国内大火的“北欧风”，这个风格正是来自于斯堪的纳维亚风格，甚至很多人了解的“北欧风”其实就是斯堪的纳维亚风格。

斯堪的纳维亚半岛，欧洲最大的半岛，是斯堪的纳维亚风格的发源地，因地处高纬度地带，临近北极，而拥有极其漫长的冬季黑夜。这样的地理气候特点，让斯堪的纳维亚人在面对日月交替、黑暗与光明、寒冷与温暖时，形成了独有的生活思考方式，半岛上独特的需求也带来了不同寻常的设计思路。而这些思路的汇集交融，最终呈现出了优雅简朴且具有治愈特色的家居风格，我们将这样的风格，称之为

“斯堪的纳维亚风格”

Scandinavian design is a macro trend that has permeated almost every aspect, including culture, from the field of Nordic architecture and interior design over the past decade. In recent years, Hygge (comfortable and satisfying feeling or environment) and Japandi (a hybrid interior design trend that blends Scandinavian minimalism with the natural touch of Japanese craftsmanship) have further boosted the love of Scandinavian things.

What is Scandinavian style?

This is still a strange term for many Chinese. Here, I have to mention the "Nordic wind" in recent years in the domestic fire, this style is from the Scandinavian style, and even many people know that the "Nordic wind" is actually Scandinavian style.

Scandinavia, the largest peninsula in Europe, is the birthplace of Scandinavian style, due to its high latitude, near the North Pole, and has extremely long winter nights. Such geographical and climatic characteristics allow Scandinavians to form a unique way of thinking about life when facing the alternation of the sun and the moon, darkness and light, cold and warmth, and the unique needs of the peninsula also bring unusual design ideas. And the convergence of these ideas, finally presented the elegant simple and healing characteristics of the home style, we will be such a style, called

"Scandinavian Style"

来源于上世纪 80年代来自日本的印刷技术。这种印刷工艺的成品颜色也非常鲜艳、独特，它有助于在设计中创造出具有复古风格的超现实构图。

It comes from Japanese printing technology in the 1980s. The finished color of this printing process is also very bright and unique, which helps to create a surreal composition with a retro style in the design.

Collage art

沉浸式体验会引起情绪反应，吸引观众并引起他们的注意力

Immersive experiences elicit an emotional response that engages the audience and holds their attention.

怀旧是营销中最强大的力量之一，我们的许多趋势（参见上文的Y2K 设计）都围绕着前几十年的设计美学。Y2K设计对年轻的Z世代很有吸引力，但90年代的设计也引起了老一辈Z世代和千禧一代的共鸣。

在时尚界，我们可以看到 20 世纪 90 年代的影响力悄然渗透到奢华潮流中，这是一种从Calvin Klein和 Jil Sander干净的 90 年代系列中汲取灵感的新时代极简主义。 

Nostalgia is one of the most powerful forces in marketing, and many of our trends (see Y2K Design above) revolve around the design aesthetics of previous decades. Y2K design appeals to young Gen Z, but 90s design also resonates with older Gen Z and millennials.

In fashion, we can see 1990s influences quietly seeping into luxury trends, a new-age minimalism that draws inspiration from the clean 90s collections of Calvin Klein and Jil Sander.

千禧一代的消费者有着多种多样的兴趣，因此，众所周知，笼统的营销方法很难打动他们。1981年至1996年间出生的业余爱好者们正在重新定义家庭、家庭和事业的意义，他们比前几代人更注重个人成长的培养或发展副业。虽然千禧年美学会吸引怀旧的Z世代，但品牌将通过与另类文化的联系，在瞄准千禧一代方面取得更大的成功。千禧一代已经摆脱了传统的宗教框架，他们对另类灵性和神秘主义感兴趣，占星术的蓬勃发展和塔罗牌主题产品的爆炸式增长证明了这一代人对神秘设计的兴趣。

Millennial consumers have a variety of interests, so blanket marketing approaches are notoriously difficult to reach. Hobbyists born between 1981 and 1996 are redefining what it means to have a home, family, and career, and are more focused than previous generations on nurturing personal growth or developing side businesses. While millennial beauty will appeal to nostalgic Gen Z, brands will have more success targeting millennials through their connection to alternative culture. Millennials have moved away from traditional religious frameworks and are interested in alternative spirituality and mysticism, as evidenced by the boom in astrology and the explosion of Tarot card-themed products.

Folk traditional design

将像素风格元素与现代、高品质图形结合，通常仅应用于几个字母或图形。这一趋势重新认识和利用像素在设计或其他领域中的潜力，为创意实验提供了无限可能性。这是许多艺术家在早期的网络时代找到的灵感，当时显示器的分辨率并不是4K,而且显卡无法提供高分辨率。

Combining pixel-style elements with modern, high-quality graphics, usually applied to just a few letters or graphics. This trend rerecognizes and leverages the potential of pixels in design or other fields, offering endless possibilities for creative experimentation. It's an inspiration many artists found in the early days of the web, when displays weren't 4K in resolution and graphics cards couldn't deliver high resolution.